Pest Control SEO & Google Ads Case Study: 21 Conversions in Tirupati
This pest control SEO and Google Ads case study shows how BeTopSEO helped Chinnu Pest Control, a home-services business in Tirupati, Andhra Pradesh, win urgent local searches with a purpose-built website, keyword-targeted Google Ads and local SEO. The Google Ads Search campaign produced 313 clicks at a 7.04% click-through rate and 21 tracked conversions, and 95.8% of the clicks came from mobile phones.
Every figure on this page comes from the client’s Google Ads reports.
Pest Control Services Tirupati | Best Pest Control in Tirupati | Need Pest Control Today?
10+ years of pest control experience in Tirupati. Get safe & effective treatment. Get professional pest control for homes & businesses in Tirupati. Call us today.
- Contact Us Today
- Pest Control Services
- Bed Bug Pest Control
- Cockroach Control Service
Pest control SEO and Google Ads results at a glance
BeTopSEO ran pest control SEO and Google Ads for Chinnu Pest Control in Tirupati, Andhra Pradesh. In Google Ads, the Search campaign generated 4,445 local search impressions, 313 clicks at a 7.04% click-through rate and 21 tracked conversions at an average of ₹566.79 each, with 95.8% of clicks from mobile phones. BeTopSEO combined website design and development, keyword-targeted Google Ads, Performance Max local campaigns and local SEO. All figures come from Google Ads reporting.
| Client | Chinnu Pest Control |
|---|---|
| Industry | Pest control and termite treatment (home services) |
| Market | Tirupati, Andhra Pradesh, India |
| Services by BeTopSEO | Website design and development, Google Ads, local SEO |
| Campaign types | Search, Performance Max (local), Smart local |
| Goal | Turn urgent local searches into tracked conversions |
| Search campaign result | 21 conversions at ₹566.79 each from 313 clicks |
| Status | Active and ongoing |
| Data source | Google Ads account reports |
The challenge: winning urgent, local pest control searches in Tirupati
Pest control is an urgent, local purchase, and the search data shows it: people search by city, on a phone, for a specific problem.
- Searches are local. Search terms containing “Tirupati” accounted for 1,738 impressions, 39.1% of all impressions, and “near me” searches added another 243.
- Demand is split across many problems. Search terms covered general pest control, bed bugs, termites (including the Telugu word “chedalu”), cockroaches, rodents, mosquitoes, honey bees and snakes.
- Competing local brands are searched by name. Several rival pest control companies appeared in the search terms, so the ads had to persuade people who were still choosing a provider.
- Almost all clicks come from phones. 95.8% of clicks were on mobile, so the website and ads had to work for tap-to-call.
- A single-city budget has to be earned click by click. Each rupee needed to come from a relevant local search rather than broad, low-intent traffic.
Our approach: Google Ads for pest control, backed by local SEO
How pest control SEO and Google Ads support each other
Google Ads captures customers who are searching right now. Local SEO and an optimised Google Business Profile build visibility that keeps working without ad spend. BeTopSEO delivered both for this client, so paid and organic results reinforced each other.
| Website | BeTopSEO designed and developed the website around the services customers search for: pest control, bed bug treatment, cockroach control and termite control. |
|---|---|
| Google Ads Search campaign | Two ad groups with phrase-match keywords built around Tirupati, “near me”, bed bugs, termites and cockroaches. The ad headline carries the city name, and sitelinks send people to the matching service. |
| Performance Max and Smart local campaigns | Local campaigns built around the Google Business Profile to reach people across Search, Maps and other Google surfaces. |
| Measurement and optimisation | Conversions are tracked in Google Ads so spend is judged on outcomes. Exact-match versions of “pest control tirupati” and “pest control near me” were removed while their phrase-match versions remain active, and three higher-cost campaigns are paused while PMAX-Local stays active. |
| Local SEO | Local SEO work on the website and Google Business Profile targets the same service and Tirupati terms as the ads. |
| Ad group | Impressions | Clicks | CTR | Spend | Avg. CPC |
|---|---|---|---|---|---|
| Ad group 1 | 2,767 | 203 | 7.34% | ₹8,495.57 | ₹41.85 |
| Ad group 2 | 1,678 | 110 | 6.56% | ₹3,406.93 | ₹30.97 |
Ad group 2 impressions are the Search campaign total (4,445) minus the 2,767 impressions reported for ad group 1.
Google Ads results for pest control: Search campaign performance
The Search campaign spent ₹11,902.50 to earn 313 clicks and 21 tracked conversions: ₹566.79 per conversion and a 6.71% conversion rate.
W1 is the first week of ad delivery. The number under each week is conversions recorded that week. Week 13 is incomplete.
| Week | Impressions | Clicks | CTR | Conversions | Spend | Cost per conversion |
|---|---|---|---|---|---|---|
| Week 1 | 115 | 4 | 3.5% | 0 | ₹141.92 | — |
| Week 2 | 24 | 3 | 12.5% | 0 | ₹117.26 | — |
| Week 3 | 139 | 11 | 7.9% | 1 | ₹842.84 | ₹842.84 |
| Week 4 | 207 | 17 | 8.2% | 2 | ₹980.43 | ₹490.21 |
| Week 5 | 487 | 55 | 11.3% | 6 | ₹2,272.77 | ₹378.80 |
| Week 6 | 525 | 24 | 4.6% | 2 | ₹1,225.92 | ₹612.96 |
| Week 7 | 412 | 26 | 6.3% | 1 | ₹814.44 | ₹814.44 |
| Week 8 | 160 | 18 | 11.2% | 2 | ₹948.11 | ₹474.06 |
| Week 9 | 760 | 50 | 6.6% | 5 | ₹1,637.51 | ₹327.50 |
| Week 10 | 740 | 54 | 7.3% | 2 | ₹1,776.83 | ₹888.41 |
| Week 11 | 602 | 33 | 5.5% | 0 | ₹820.41 | — |
| Week 12 | 203 | 13 | 6.4% | 0 | ₹301.45 | — |
| Week 13 | 71 | 5 | 7.0% | 0 | ₹22.61 | — |
| Total | 4,445 | 313 | 7.04% | 21 | ₹11,902.50 | ₹566.79 |
Conversions were recorded in weeks 3 to 10, peaking at 6 in week 5. Weeks 11 to 13 show lower volume and no recorded conversions, and week 13 is incomplete.
Pest control keywords that drove clicks in Tirupati
City-name keywords delivered the most volume, but “near me” and general keywords cost about half as much per click.
| Keyword theme | Clicks | Share of clicks | Spend | Share of spend | Avg. CPC |
|---|---|---|---|---|---|
| City-name keywords (Tirupati) | 137 | 46.0% | ₹6,859.40 | 58.5% | ₹50.07 |
| General pest control | 90 | 30.2% | ₹2,592.75 | 22.1% | ₹28.81 |
| Bed bug treatment | 25 | 8.4% | ₹895.19 | 7.6% | ₹35.81 |
| Termite control | 17 | 5.7% | ₹666.57 | 5.7% | ₹39.21 |
| “Near me” searches | 24 | 8.1% | ₹604.52 | 5.2% | ₹25.19 |
| Cockroach control | 5 | 1.7% | ₹108.56 | 0.9% | ₹21.71 |
The keyword report covers 298 of the 313 clicks and ₹11,726.99 of the ₹11,902.50 spend.
| Keyword | Match type | Status | Clicks | Spend | CTR | Avg. CPC |
|---|---|---|---|---|---|---|
| pest control tirupati | Phrase match | Enabled | 72 | ₹4,059.38 | 6.92% | ₹56.38 |
| pestcontrol | Phrase match | Enabled | 26 | ₹515.91 | 9.81% | ₹19.84 |
| pest control in tirupati | Phrase match | Enabled | 24 | ₹841.55 | 5.04% | ₹35.06 |
| pest control companies | Phrase match | Enabled | 16 | ₹1,065.50 | 8.42% | ₹66.59 |
| pest control in tirupati | Phrase match | Enabled | 16 | ₹673.38 | 6.87% | ₹42.09 |
| pest control services | Phrase match | Enabled | 16 | ₹523.16 | 10.74% | ₹32.70 |
| bed bug treatment | Phrase match | Enabled | 14 | ₹657.31 | 12.73% | ₹46.95 |
| pest control | Phrase match | Enabled | 14 | ₹189.55 | 5.91% | ₹13.54 |
| pest control services in tirupati | Phrase match | Enabled | 12 | ₹503.56 | 7.59% | ₹41.96 |
| pest control near me | Phrase match | Enabled | 12 | ₹296.66 | 12.63% | ₹24.72 |
Some keywords appear twice because the keyword report lists them as separate rows.
| Search term | Impressions | Clicks | Spend | Share of all impressions |
|---|---|---|---|---|
| pest control tirupati | 1,063 | 65 | ₹3,924.68 | 23.9% |
| pest control in tirupati | 529 | 23 | ₹970.57 | 11.9% |
| pest control near me | 130 | 8 | ₹225.92 | 2.9% |
| pest control services in tirupati | 106 | 1 | ₹103.15 | 2.4% |
| pest control | 53 | 4 | ₹79.51 | 1.2% |
| chinnu pest control services | 34 | 4 | ₹55.57 | 0.8% |
| tirupati pest control | 18 | 1 | ₹34.89 | 0.4% |
| pest control chittoor | 15 | 3 | ₹145.49 | 0.3% |
The search terms report itemises the 100 highest-volume terms (2,303 of 4,445 impressions, 51.8%). Google groups the remaining low-volume terms.
What the keyword data tells a pest control company
- City-name keywords cost ₹50.07 per click, about twice the ₹25.19 for “near me” keywords.
- Service-specific keywords win attention: “bed bug treatment” reached a 12.73% CTR against 6.92% for “pest control tirupati”.
- Searchers also asked about termites, rodents, mosquitoes, honey bees and snakes, which signals demand beyond the core service.
Who searches for pest control, and when? Device, audience and timing data
Pest control searchers in Tirupati are on mobile phones, mostly aged 25 to 34, and most active between 7 AM and 1 PM.
Device (share of clicks)
Age (known impressions)
Gender (known impressions)
Mobile clicks cost ₹37.86 on average and computer clicks ₹39.92. Age and gender percentages are shares of impressions where Google could identify the demographic.
Orange bars mark 7 AM to 1 PM: 1,918 impressions, 43.1% of the total. Peak hour: 9 AM with 382 impressions.
Impressions by day of week
Friday is the busiest day and Sunday the quietest, but even Sunday reaches 80% of Friday’s impressions, so demand is steady across the week.
Performance Max and Smart local campaigns: reach across Google
Across four campaigns, the account delivered 337,337 impressions and 30,709 clicks at an average of ₹0.48 per click.
| Campaign | Status | Spend | Clicks | CTR | Avg. CPC |
|---|---|---|---|---|---|
| PMAX-Local Campaign | Enabled | ₹12,054.99 | 30,029 | 9.22% | ₹0.40 |
| Google Team Pmax | Paused | ₹1,584.43 | 277 | 4.11% | ₹5.72 |
| Smart GMB Pmax | Paused | ₹888.33 | 270 | 8.51% | ₹3.29 |
| smart local GMB ads | Paused | ₹320.55 | 133 | 7.87% | ₹2.41 |
| All four campaigns | ₹14,848.30 | 30,709 | ₹0.48 |
The PMAX-Local campaign accounts for 97.8% of clicks at a 9.22% click-through rate and about ₹0.40 per click. The three campaigns with a higher cost per click (₹2.41 to ₹5.72) are paused.
Average cost per click fell from ₹5.01 in week 1 to ₹0.25 in week 7, while weekly impressions grew 27.1 times (2,520 to 68,184).
This is a separate view from the Search campaign results above and the two should not be added together. Performance Max reports clicks across Google surfaces such as Search, Maps, YouTube and Display, so these figures show reach and are not website visits. Conversions are measured in the Search campaign view.
Key takeaways for pest control companies running Google Ads
- City-name keywords deliver the volume. The two biggest search terms, “pest control tirupati” and “pest control in tirupati”, produced 88 clicks from 1,592 impressions, 35.8% of all impressions.
- They also cost the most. City-name keywords took 58.5% of keyword spend for 46.0% of clicks, averaging ₹50.07 per click against ₹25.19 for “near me” keywords and ₹28.81 for general keywords.
- Mobile is the channel. 95.8% of clicks (300 of 313) came from mobile phones, so ads and pages must work for tap-to-call.
- Mornings carry the demand. 43.1% of impressions fall between 7 AM and 1 PM, with 9 AM the busiest hour.
- Specific services earn higher click-through rates. “Bed bug treatment” reached a 12.73% CTR, about 1.8 times the 6.92% of “pest control tirupati”.
- Conversions arrived at ₹566.79 on average. The best two weeks cost ₹327.50 (week 9) and ₹378.80 (week 5) per conversion.
- Performance Max extends reach cheaply. Average cost per click in the campaign view fell from ₹5.01 to ₹0.25 as impressions grew 27.1 times. Those clicks span several Google surfaces, so conversions remain the measure of success.
- The audience skews 25 to 34 and male. Adults aged 25 to 34 made up 61.76% of known-age impressions, and men 75.61% of known-gender impressions.
Growth opportunities the search data points to
The search terms report shows demand the current campaigns do not yet fully serve.
| Opportunity | What the data shows | Suggested next step |
|---|---|---|
| Termite, including Telugu “chedalu” searches | Termite keywords earned 17 clicks. Search terms with “chedalu” (the Telugu word for termites) recorded 12 impressions, and none of the keywords in the keyword report include it. | Build a termite ad group and landing page, with English and transliterated Telugu keywords. |
| Bed bug treatment | Bed bug keywords produced 25 clicks, and “bed bug treatment” reached a 12.73% CTR, the highest among keywords with 10 or more clicks. | Give bed bugs a dedicated page and ad group with a bed-bug-specific offer. |
| Adjacent services | Search terms included snake catching, honey bee removal, rodent removal and mosquito fogging, each with only a handful of impressions. | Test small, separate campaigns for these services before committing budget. |
| Nearby towns | “Pest control chittoor” earned 3 clicks from 15 impressions. Searches also mentioned Madanapalle and Nellore. | Test service-area pages and location targeting for neighbouring towns. |
| Morning demand | 43.1% of impressions fall between 7 AM and 1 PM. | Raise bids and make sure calls are answered fastest in those hours. |
| Lower-cost intent | “Near me” keywords cost ₹25.19 per click against ₹50.07 for city-name keywords. | Shift incremental budget toward near-me and service keywords while protecting the core city terms. |
| Organic coverage | The same queries that cost money in Google Ads can also be won organically in the local map pack and search results. | Continue local SEO and Google Business Profile work so paid spend can be reduced over time. |
Pest control SEO and Google Ads: frequently asked questions
Answers use this case study’s Google Ads data. Results vary by city, budget and competition.
How much does pest control Google Ads cost in India?
Cost depends on city size, competition and keywords. In this Tirupati case study, BeTopSEO’s Google Ads Search campaign spent ₹11,902.50 for 313 clicks, an average of ₹38.03 per click. City-name keywords such as “pest control tirupati” averaged about ₹50 per click, while “near me” keywords averaged about ₹25. Larger, more competitive cities usually cost more.
What is a good cost per lead for pest control Google Ads?
There is no universal benchmark, because it depends on the city, the service and how a lead is defined. In this case study the Search campaign recorded 21 conversions at an average of ₹566.79 each, with the best two weeks at ₹327.50 and ₹378.80. These figures are specific to this client and market, and conversions are counted as tracked in its Google Ads account.
Does Google Ads work for pest control companies?
Yes, when campaigns are built around urgent local searches. This Tirupati campaign delivered a 7.04% click-through rate, a 6.71% conversion rate (21 conversions from 313 clicks) and 95.8% of clicks from mobile phones, which suits tap-to-call ads. See our Google Ads management for how we set up local campaigns.
Should a pest control company use Google Ads or local SEO?
Use both. Google Ads gives immediate visibility for high-intent searches such as “pest control near me”, while local SEO and an optimised Google Business Profile build organic visibility that keeps working without ad spend. BeTopSEO delivered Google Ads and local SEO together for this client.
Which keywords work for pest control Google Ads in a small city?
In this campaign, city-name keywords drove the most volume: “pest control tirupati” produced 72 keyword clicks. “Near me” keywords were cheaper at about ₹25 per click, and service-specific keywords such as “bed bug treatment” reached a 12.73% click-through rate. A mix of city-name, near-me and service-specific phrase-match keywords delivered the results here.
What time of day do people search for pest control services?
In this Tirupati data, searches peaked between 7 AM and 1 PM, which accounted for 43.1% of impressions, and 9 AM was the busiest single hour with 382 impressions. Friday had the most impressions (707) and Sunday the fewest (568). Ad schedules and phone coverage should reflect local patterns.
How many pest control searches come from mobile phones?
In this case study, 95.8% of ad clicks (300 of 313) and 95.3% of impressions came from mobile phones. Desktop produced 12 clicks and tablets 1. Pest control websites and landing pages should be built for mobile first, with click-to-call buttons visible without scrolling.
What is Performance Max for a local pest control business?
Performance Max is a Google Ads campaign type that serves ads across Search, Maps, YouTube, Display and other Google surfaces from one campaign. In this account, four campaigns delivered 337,337 impressions and 30,709 clicks, and the PMAX-Local campaign reached a 9.22% click-through rate at about ₹0.40 per click. Because those clicks happen across several surfaces, we judge them on tracked conversions rather than click volume.
How quickly can pest control Google Ads generate enquiries?
In this case study the Search campaign recorded its first conversion in week 3 of ad delivery, and conversions peaked in week 5 with 6 conversions at ₹378.80 each. Timing varies with market, budget, landing pages and how conversions are tracked.
Does BeTopSEO provide pest control SEO and Google Ads services?
Yes. BeTopSEO is a Hyderabad-based SEO and digital marketing agency, founded in 2014, that provides website design and development, Google Ads management and local SEO for pest control and other home-service businesses across India. Plans are month-to-month, and every engagement starts with a free SEO audit.
About BeTopSEO
BeTopSEO is a Hyderabad-based SEO, Google Ads and digital marketing agency founded in 2014. We serve clients across India, the USA, the UK and beyond with SEO, Google Ads, local SEO, web design and development, and AI search optimisation. All plans are month-to-month with no lock-in.
This case study was prepared by the BeTopSEO Google Ads and SEO team.
- Clutch verified
- GoodFirms verified
- Best SEO Agency
- 5.0 Google reviews
Methodology and data notes
- Source. Google Ads account reports (Overview cards) for the client’s account. Amounts are in Indian rupees (₹).
- Two views. The Search campaign view (313 clicks, 4,445 impressions, ₹11,902.50 spend) and the campaign view covering Performance Max and Smart campaigns (30,709 clicks, 337,337 impressions, ₹14,848.30 spend) come from separate reports and are not combined.
- Derived figures. Average cost per click, cost per conversion, conversion rate, shares and growth multiples were calculated by BeTopSEO from the exported figures.
- Weeks. W1 is the first week of ad delivery in each view. The most recent week is incomplete.
- Conversions. Conversions are the actions defined and tracked in the client’s Google Ads account. Per-search-term conversions are not available in these reports.
- Results vary. Outcomes are specific to this client, market and budget and are not guaranteed for other businesses.
Terms used in this case study
- Click-through rate (CTR)
- Clicks divided by impressions, shown as a percentage.
- Cost per click (CPC)
- Total spend divided by clicks.
- Conversion
- A valuable action recorded in Google Ads, such as an enquiry.
- Cost per conversion
- Total spend divided by conversions.
- Phrase match
- A keyword setting that shows ads for searches that include the meaning of the keyword phrase.
- Performance Max
- A Google Ads campaign type that serves ads across Search, Maps, YouTube, Display and other Google surfaces from one campaign.
- Local SEO
- Optimising a website and Google Business Profile to rank for searches in a specific city or area.
Want pest control or home-service results like this?
BeTopSEO plans local SEO and Google Ads around the searches your customers already make. Start with a free audit, with no lock-in contract.
