Google Search is undergoing its most significant transformation yet with the rollout of AI Mode, a new, advanced way to search that uses the power of generative artificial intelligence to deliver deeper, more conversational, and highly tailored results. But what exactly is Google AI Mode, how does it work, and why does it matter for everyday users and businesses? Here’s everything you need to know.
What is Google AI Mode?
Google AI Mode is a new feature in Google Search that leverages the latest Gemini AI models to provide enhanced, AI-powered answers to complex queries. Unlike traditional search, which returns a list of blue links, AI Mode synthesises information from across the web, breaks down complex questions, and delivers a comprehensive, easy-to-understand response—often in a single, conversational summary.
Key features include:
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Advanced reasoning and multimodal capabilities (text, images, and more)
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The ability to handle multi-part and follow-up questions
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Personalised results based on your search history and (optionally) other Google services
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Visualisations like custom charts and graphs
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Real-time data and links to relevant web content
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How Does AI Mode Work?
At its core, AI Mode employs a technique known as query fan-out. When you type a question, Google’s AI breaks it down into subtopics and runs multiple searches at once across a wide range of sources. It then brings all this information together, using Gemini’s advanced reasoning, to create a single, detailed answer.
For example, if you ask, “What’s the difference in sleep tracking features between a smart ring, smartwatch, and tracking mat?” AI Mode will:
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Analyse your question
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Search for the latest data on all three devices
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Compare features side by side
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Present a summary, with links for further reading
You can then ask follow-up questions, and the AI will remember the context, allowing for a more natural, chatbot-like conversation
What Makes AI Mode Different from AI Overviews?
While AI Overviews provide quick, AI-generated summaries at the top of search results, AI Mode is a dedicated tab or experience within Google Search that takes over the entire search interface. It is designed for deeper exploration, complex reasoning, and ongoing conversations, making it ideal for planning, comparisons, and research-heavy tasks.
What Can You Do with Google AI Mode?
AI Mode opens up new possibilities for search, including:
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Deep Research: Get comprehensive answers to complex questions that would normally require multiple searches.
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Conversational Search: Ask follow-up questions and refine your queries naturally, like chatting with an expert assistant.
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Personalised Results: (Opt-in) Receive suggestions tailored to your search history and other Google apps, such as Gmail, for more relevant answers.
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Visual Search: Use your camera to identify objects or get instant answers about things you see in the real world.
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Custom Visuals: Receive interactive charts, graphs, and data visualisations for topics like sports, finance, or shopping.
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Task Assistance: Let AI Mode help with booking tickets, finding restaurants, or planning trips—all within the search experience.
How to Access Google AI Mode
As of May 2025, AI Mode is rolling out to all U.S. users (with global expansion expected soon). You’ll see a new “AI Mode” tab in Google Search and the search bar of the Google app. Previously, it was available only through Search Labs, but now it’s becoming a core part of the search experience.
To try it:
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Go to Google.com and look for the “AI Mode” tab at the top.
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Click to enter the AI-powered search interface.
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You can switch between classic search and AI mode at any time.
Why is Google AI Mode Important?
AI Mode represents a shift from simple information retrieval to true digital assistance. It’s designed to help users:
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Save time by getting complete answers faster
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Explore topics in greater depth
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Make better decisions with richer, more relevant information
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Interact with search in a more natural, conversational way
For businesses and website owners, this means optimising for AI-powered search experiences is becoming essential, as AI Mode often synthesises information from across the web rather than sending users directly to individual websites
The Future of Search: What’s Next?
Google is rapidly expanding AI Mode’s capabilities, including deeper personalisation, more visual features, and integration with other Google services. As AI mode matures, it’s expected to become the default way many people interact with Google Search, fundamentally changing how we discover and use information online.
Conclusion
Google AI Mode is more than just a new search feature; it’s a glimpse into the future of how we’ll interact with information online. By combining the latest AI technology with Google’s vast information systems, AI Mode makes search smarter, more intuitive, and more helpful than ever before.
Whether you’re a casual user, a student, or a business owner, understanding and leveraging AI Mode will help you get the most out of your online searches in 2025 and beyond.