665 Leads.
₹51 Each.
4 Months Flat.
A Hyderabad scrap car dealer was getting zero leads from digital. We built a Google Ads campaign from scratch targeting high-intent buyers across Telangana & Andhra Pradesh — and delivered 665 conversions at a cost that made every rupee count.
Industry average CPL for automotive in India: ₹180–₹350 · BeTopSEO delivered ₹51 — 3–6× below industry benchmark.
Starting From Zero in a Competitive Market
Hussain Motors is Hyderabad's trusted scrap car buyer — 15 years in business, 5,000+ cars scrapped. But their digital presence was non-existent. Zero Google Ads. Zero online leads. 100% reliance on word-of-mouth in an increasingly competitive market.
No Digital Lead Channel
No active Google Ads account. Competitors occupied every high-intent keyword in the city. The client was completely invisible online.
Intense Local Competition
Hyderabad's scrap market has dozens of dealers. Standing out required precise targeting and compelling ad copy — not just a bigger budget.
Wide Geographic Target
Leads needed across all of Telangana and Andhra Pradesh — two states, multiple cities, diverse search behaviours — from one efficient campaign.
Three Phases. One Objective: Leads.
We built the campaign in structured phases — testing, validating, then scaling. Every rupee had a clear purpose before it was spent.
Foundation & Keyword Architecture
Mapped the intent landscape for scrap car buyers — not just keyword volume, but exact phrases used when someone has already decided to sell.
- 3 ad groups: Scrap Cars, Junk Cars, Accidental Cars
- 40+ keywords across Telugu & English patterns
- Conversion tracking: calls, forms, WhatsApp
- Negative keywords: job seekers, car wash filtered out
Optimise Bidding & Ad Copy
A/B tested headlines with local signals — Bahadurpura, Kompally, Hyderabad. Shifted to Target CPA once algorithm had enough conversion data.
- 6 headline variants — localised copy won by 2.4× CTR
- Call + location extensions added
- Manual CPC → Enhanced CPC → Target CPA
- Day-parting: peak bids 9am–7pm
Scale What's Working
With CPL proven below ₹55, we scaled budget to top ad groups and expanded targeting into Vijayawada, Guntur and Vizag.
- 70% budget to "Scrap Car Buyer Hyderabad" cluster
- Expanded to Vijayawada, Guntur, Vizag
- New RSA assets for accidental car vertical
- Monthly review calls with full dashboard access
The Numbers, Unfiltered.
Actual campaign data pulled directly from Google Ads. Nothing rounded up. Nothing hidden.
Search-Scrap-Car-Dealers-Feb-26
Campaign · Telangana & Andhra Pradesh · Search Network
Keywords That Drove the Conversions
Each keyword chosen because it signals a seller who has already decided — not someone still browsing.
| Keyword | Type | Performance |
|---|---|---|
| scrap car buyers Hyderabad | Exact | Top Performer |
| sell old car for cash Hyderabad | Phrase | Top Performer |
| junk car buyer near me | Phrase | Top Performer |
| accidental car buyer Hyderabad | Phrase | Top Performer |
| scrap car dealer Telangana | Broad | Moderate |
| sell non-running car | Phrase | Moderate |
| car scrap price Hyderabad | Broad | Paused |
The Work Behind the Numbers
Results don't come from just switching on Google Ads. Here's exactly what we built and optimised over 4 months.
Keyword Architecture
3 segmented ad groups with 40+ curated keywords. Tight match types to control quality. Ongoing negative keyword management to block irrelevant traffic.
Local Ad Copywriting
6 headline variants tested. Localised copy mentioning Bahadurpura, Kompally, Hyderabad. Urgency triggers ("Instant Cash", "Same-Day Pickup") in every ad.
Conversion Tracking
Full tracking: phone calls (30-sec minimum), form submissions, WhatsApp clicks. Every lead source attributed. No vanity metrics — only real enquiries counted.
Smart Bidding Progression
Started Manual CPC, moved to Enhanced CPC, then Target CPA once data stabilised. Bidding evolved with campaign maturity for maximum efficiency.
Ad Extensions
Call extensions, location extensions, structured snippets listing vehicle types. Sitelinks to key service pages for higher quality score and more ad real estate.
Weekly Optimisation
Search term reports reviewed weekly. Poor performers paused. Budget reallocated to top converters. Day-parting and device bid adjustments tuned monthly.
What 4 Months of Google Ads Delivered
Every metric comes directly from Google Ads reporting. Measured against one objective: qualified inbound leads from vehicle owners ready to sell.
In 4 months. At ₹51 each.
In Their Own Words
Before BeTopSEO, we had zero leads from the internet — everything came from old referrals. Within the first month of the campaign, my phone started ringing with people wanting to sell their cars. By month three, I had more enquiries than I could handle in a day. The cost per lead was something I didn't expect — I thought Google Ads would be expensive. ₹51 per lead for scrap cars is remarkable.
Want Results Like This
for Your Business?
Book a free 30-minute audit. We'll review your market, your competitors, and show you exactly what Google Ads can deliver — before you spend a rupee.
No commitment · Response within 2 business hours · Hyderabad, Telangana
More Results From BeTopSEO
Heal Up Clinic, Manikonda — 117+ Patient Leads at ₹12.77 CPC
A Hyderabad clinic generating real patient calls, walk-ins, and direction clicks using hyper-local Google Ads — in just 3 months.
Dry Cleaning Brand — 450 to 8,300 Monthly Visitors in 6 Months
A multi-location dry cleaning franchise went from near-invisible on Google to dominating local search across Hyderabad and India — zero paid ads.
U.S. Egypt Tour Company — 5× Booking Growth, 9,000+ Monthly Visitors
From relying entirely on paid ads to top 3 rankings for 40+ Egypt tour keywords — ad spend cut by 50%.
Skin & Hair Clinic — 10× Organic Traffic, 4× More Appointments
#1 rankings for "best skin clinic in Hyderabad" — 8,000+ monthly visitors and 4× more appointments in 6 months.
